Hi, I’m Laran.

People mis-pronounce my name all the time.

I’ve been designing and building software for over 20 years, and I’m really good at one thing:

I create simple, effective, and scalable technology solutions to complex business challenges.

On a more personal level, I think of what I do as helping people reach their potential to do more of the creative, challenging, and engaging work that people thrive on by developing systems that give them leverage against hard problems.

Over time …

  • people spend more time focusing on work they enjoy
  • teams achieve more, communicating more effectively, and more consistently producing a higher quality of work
  • the systems those teams develop run more more reliably, are simpler to operate, easier to maintain … they scale more seamlessly, and provide higher capacity at lower latency compared to their predecessors
  • and the organizations are better able to meet the ever changing needs of individual customers and the marketplace as a whole.

And when I’m not working, I like to read books, scroll through TikTok, and play with my dog among other things.

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